Clinic-provided testimonials
Quotes, videos and before-and-after material published on a clinic’s own website or social channels.
- Genuinely useful for
- Understanding what a clinic chooses to highlight, and how it describes its own service. Occasionally useful for seeing the physical environment.
- Important limits
- Selected by the clinic, so by definition not a representative sample. Content is often filmed shortly after surgery, when satisfaction is usually at its peak. Treat these as marketing material, which is what they are.